I help founders build the right thing, and independent professionals stop losing ground.
13 years of engineering and product strategy. The structured process behind products that actually ship—and operations that actually work.
Join The Pipeline—weekly on building, strategy, and independence. No hype.
Two audiences, one voice
Whether you're building a product or running a practice, the principles are the same.
For builders & founders
You can prototype anything. The hard part is knowing what's worth shipping, and having the process to get it there.
For independent professionals
You're losing ground to firms with more resources. You don't need an IT department—you need tools and processes that respect your constraints.
Writing
Recent essays
The 70% wall: why AI-built prototypes stall before they ship
The code works. The thing runs. But something is off—and the gap between prototype and product is where most solo builds die.
Platform Architecture — Why the Tool You're Using Might Be Holding You Back
Document Analysis — The Superpower Most Professionals Miss
Course
Build What Ships
A structured pipeline from market research to production code. For solo founders who are done building prototypes that never make it to market.