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Dele on Things

I'm not a Guru. I'm like you.

I'm in the trenches, using software to solve challenging problems in places like Nigeria, Kenya, Uganda and South Africa. If I don't deliver, I don't eat.

No VC-money, no wishful thinking, just good old market-driven approach. It's hard building a profitable software business. It's 10x harder crazier in an emerging economy.

Here, I share market-tested playbooks to make it easier for you.

Enter your email below and get instant access to my exclusive weekly tips for problem-solvers like you in emerging markets looking to grow sustainably and profitably.

Featured Articles

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The NPF Method: Building A Customer-First Tech Product

Regardless of what you know about computers or software, here’s one thing I can assure you: Today, building a software-based business is easier than ever.  I know, I know… you don’t believe me [yet] and that’s OK.  In this guide, you

Recent Articles

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Learning to Learn

When's the last time you learned something useful? Something that really shifted your knowledge and made a personal difference? How about the last time you found something "interesting" online—or several "interesting" things online? Here's how to make it stick better.

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The Art of Thinking Poorly

What does good thinking look like?Thinking is hard work. To write well, you must think well, that's more work. And that's a start. To write well, read a lot. This helps you see what good writing looks like. You know what to steal and how to craft your own

Insider Public

The Focus Problem

It's hard seeing things through. Since I heard of the magpie, when someone hops from one thing to the next, I think of this bird.