Never fall in love with…

Hello friend,

In the next few emails, I will share lessons from my distant mentor, Jay Abrahams (the 21.7 billion dollar man) — with application to digital products.

Here’s a start:

they fall in love with the wrong thing

The wrong thing can even be your solution to a problem, it can be a your company’s ethos, it can be your teammates. You notice the trend — don’t fall in love with what you assume, fall in love with:

Your Clients and their problems.


this is the a must read for anyone interested in the business of software
This is the a must read for ANYONE interested in the business of software

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this is now my design bible and textbook - thanks adam!
This is Now my Design Bible and Textbook – Thanks Adam!

To your success,


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