How can you tap into a sustainable growth channel?

For what to focus on fueling your organic growth, the choice is often between email and social media.

The winner is Email. By far.

Dele are you nuts?! It’s 2020, who still uses email. Hold my pen friends, let me share some recent research from Hubspot:

  • There are 3.9 billion daily email users
  • Mobile opens account for 46 percent of all email opens.
  • 35% of business professionals check email on a mobile device.
  • 73% of millennials prefer communications from businesses to come via email.
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue.
  • 35% of marketers send their customers 3-5 emails per week.
  • 78% of marketers have seen an increase in email engagement over the last 12 months
  • 80% of business professionals believe that email marketing increases customer retention.
  • 59% of respondents say marketing emails influence their purchase decisions.
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue.

That’s all nice but here’s the ultimate bomb-shell:

You get $38 for every $1 spent on email. That’s a 3,800% return-on-investment!

Despite the hype, social media does not come close! If you’re not using email to reach your potential clients and users, you’re loosing out.

What does this mean for you, your product and business?

Spend most (or all if you can do just one) of your energy on email as a sustainable growth channel.

The How

damn good advice for email marketers
Damn Good Advice for Email Marketers

My Favorite Read This Week

How To Remember Anything Forever-ish

There are things you want to forget for life. For those not in that category, this is a step-by-step walkthrough on spaced repetition.

What I’m Currently Reading

successful innovation outcomes in law: a practical guide for law firms, law departments and other legal organizations
Successful Innovation Outcomes in Law: A Practical Guide for Law Firms, Law Departments and Other Legal Organizations

People will quit on you. You gotta get up every day and make sure you don’t quit on yourself.

Yours in the Hustle,

  • Dele
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