The Product Path — Course Hub / Module 1, Lesson 0: Module Intro

Module 1, Lesson 0: Module Intro

3 min read min

Before We Start

No prerequisites. No setup required yet. Just you and about 90 seconds of me setting the tone for how this whole course works.

By the end of this lesson, you'll:

  • Understand why planning before building matters more than ever — not less — now that AI is fast
  • Know the full process we're following together throughout the course and why it's in this order
  • Be ready to move into Module 1, Lesson 1 with the right mindset

About This Lesson

Duration: ~2 minutes video
Skill Level: Beginner
What This Is: A short orientation before we get into the tools and process.

I recorded this intro last — after building the whole thing — so I could be specific about exactly where we're going and why. It's not fluff. It's 90 seconds that'll save you from making the most common mistake I see people make with AI-assisted development.


Watch the Lesson


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How I'd suggest going through this: Watch the video first — it's short. Then read through this guide. There's no code to write yet, no tools to open. This one is about mindset before we get into mechanics.

What We're Covering

  • The trap AI has created — why being able to build fast doesn't mean building fast is the right call
  • The process we're following — a map of every phase in this course and how they connect
  • Why the order matters — each phase produces the input for the next one

1. The Problem I Keep Seeing

Here's what I've watched happen over and over again.

Someone has a good idea. They open Cursor, or Claude, or Codex — whatever they're using. They write a prompt, something gets generated, it looks incredible, and then three weeks later they've built something nobody wants. No clear path forward. They have to start over.

That's not a tool problem. That's a process problem.

AI hasn't made planning optional. It's made skipping it more expensive than ever. You can now build the wrong thing in a single afternoon. That's not progress — that's a faster way to waste your time.

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The AI trap: The faster and easier a tool makes building, the more tempting it is to skip planning. Resist it. Speed to code is not the same as speed to the right thing.

2. What This Module Is For

So in Module 1, I'm going to slow us down — just for a moment. Not to be precious about it. Just enough so that everything we do from here moves fast and in the right direction.

Think of it like cooking. You don't walk into the kitchen and start throwing things in the pot hoping for the best. A good chef preps before they cook. Every ingredient is ready before the heat goes on.

That's what this module is. It's our prep phase.

We'll cover:

  1. What you need to have in place before you start (Module 1, Lesson 1)
  2. The full process we're following and why it's ordered the way it is (Module 1, Lesson 2)

And then we build.


3. The Full Process — Your Map

Here's the complete picture of what we're doing in this course, in order:

PhaseWhat We Do
Market ResearchValidate the market before investing in the product
DocumentationTurn the research into structured product docs
User Journey MappingMap the full user flow before writing a single spec
Feature RequirementsWrite testable specs, score and prioritise features
Project PlanningTranslate specs into a dev-ready Agile board
BuildCode issue by issue until the board is clear

Every phase produces output that feeds directly into the next one. That's not accidental — it's the whole architecture of the process.

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By the time we get to the coding phase, we're not figuring out what to build. That decision has already been made — and made well. The coding phase is just execution.

The Short Version

Here's what I want you to carry into the rest of this module:

  • AI makes it faster to build the wrong thing. Planning upfront isn't old-fashioned — it's protective.
  • Every phase feeds the next. This process isn't arbitrary. Each output is the input for what follows.
  • We slow down here so we can move fast everywhere else. That's the trade-off, and it's worth it.

💬 Stuck? Come Talk to Us

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Questions, thoughts, or just want to introduce yourself before we dive in — come find us in Discord.
Build What Ships community → https://discord.gg/RFXRf9yg
Drop a message in the intro channel. I check in there too.

Glossary

Vibe coding: Jumping straight into building with AI without a plan — prompting until something looks right and hoping for the best. Fast to start, expensive to fix. (first came up in Module 1, Lesson 0 — Module Intro)

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