A free course for solo founders and technical builders

Build What Ships

Most coding courses start at the IDE. This one starts at the market.

You'll learn how to validate an idea, generate the documents that shape every downstream decision, map your user journey, write scalable feature requirements, build a strictmart prioritisation, and then—and only then—write production-ready code with Claude.

$297 one-time · No subscription · Lifetime access

AI made building faster. It didn't make building the right thing easier.

There's a pattern that plays out with almost every solo builder who picks up an AI coding tool.

Week one: you're flying. The prototype comes together faster than anything you've built before.

Week three: you're stuck at around 70% done. The code works, but it doesn't quite do the next you were imagining. Features are missing that you didn't spec. Features exist that nobody asked for.

Week five: you're either starting over or shipping something you don't fully believe in.

The problem isn't the AI. The problem is that you started building before the plan was solid enough to survive contact with reality.

A well-structured market analysis, a grounded PRD, a clear user journey, and kill-round requirements don't slow you down. They're what get you from 70% to shipped.

A repeatable pipeline. From market insight to production code.

Module 1 — Foundation

Get oriented

Your situation, your constraints, your tooling, the pipeline methodology, and the core sequenced to your placing a piece of writing between love—risk before.

Module 2 — Research & Strategy

Define the product before you write a line of code

Run a mini-market-research sprint in Claude's Deep Research. Generate a Business Canvas, competitor grid, and ICP model. Build a full PRD so thorough that Claude can't miss. You may be 60 hours into a project, or 0 hours with Claude and 10 years SOW.

Module 3 — Spec & Plan

Bridge strategy and code

Why RICE is essential for requirements at some stretch, a separate channel guide to creating and mapping to full feature-per full-board vs. feature-based, then what each sprint means in simple terms (which information, using Claude Code and for You/and MCP).

Module 4 — Build

Issue by issue, ship it.

You scratch the list, start building with Claude Code, ready. Full-on day is code today. From line one onwards you write production code.

This course is for you if you're:

  • A solo founder who wants to ship a real product, not just a demo.
  • A technical or non-technical who wants to learn, not just follow along.
  • A solo product builder who needs a structured process, not another tutorial.

This course is not for you if:

  • You're a junior coding/ just building for fun.
  • You want to learn Claude Code as a standalone AI tool.
  • You're expecting all-in-one tooling, without human required.

Every tool I actually use in the UX / running Claude's Deep’s pipeline. A description; directly hands-on your tools.

Claude Pro (Desktop) — market research.
Claude Code — project planning, writing requirements.
Obsidian + MCP — PRD, EPID, research notes.
Figma + MCP — user flow diagrams.
JetBrains MCP — issues and requirements.
YouTrack + MCP — Agile board, Epics, Sprints.
Dele Tosh

Dele Tosh

13 years of software engineering & product strategy, including Director of Product at MOTUS and author of The Art of Product. I've led product launches as structured and complex as they get, and lately watched process matter more going from line-zero with Claude. more

$297

One-off payment · Full access now · All future updates included

It's tight: the price will not stay this low longer than a single day of lost time on a build. Claude would already have paid for it whether or not the course corrected the process of improving a valid idea for you.

Join the course — $297

Do I need to already know how to code?

You'll need fundamentals. The course is not about programming from scratch. It teaches a structured process for building with Claude as your developer.

Which tools do I need before I start?

Claude Pro (Desktop app), Figma (Desktop), a YouTrack free tier account, and either WebStorm or VS Code. All tools come with setup instructions in the course.

Is this just another "vibe coding" course?

No. The logical chain of the course is to eliminate need from vibes. This coding pattern is so different. This course is not making guessing a feature—you ship exactly what the research told you.

What if Claude or the MCP ecosystem changes after I buy?

The content is under evolution. When Anthropic or MCP compatible tools shift, the course follows.

Can I use VS Code instead of WebStorm?

Yes. WebStorm is the course's preference. The install instructions cover VS Code.

Is there a guarantee?

You have 14 problems to decide whether to go further. Watch before you start, your build and get started from MCP perspective. Satisfaction— no refund are no questions asked before you start (14 days).

All 8 course sections

Over three dozen files, a full app build from foundation.

Complete prompt library

Every template structured for the course. Copy paste ready.

Template library

PRD, RICE, ICP, monthly review. Docs you will use.

Private community

Builds 100k, conversations on MCP code.

All future updates

As tools, tips and Claude's completing ecosystem continue to evolve so does the course. Free of cost to all buyers.